Advice on Websites that work

Forget about the Psychology of color and the size of your button, your prospects makes the decision to buy before they get to your CTA.

Trust me, i believe in the psychology of color and optimizing your button. In fact, i preach it.

I've taken courses and dedicated weeks to learning the psychology of color and the impact it's impact on conversion. It works, but only if you have a good offer and copy.

I’m not going to go into how to craft a good offer, I’ll leave that to to experts like Doug Lawson and Jason Vana on LinkedIn. (I recommend checking those two out, they teach all all about content strategy and how to sell.)

I'll also avoid talking about how to write good copy. I suck at it too.

But what I would tell you as someone who has seen first hand the impact of copy on conversion is you need to ooze quality and skill with your copy.

Show your audience you have the skills, quality and the experience to improve their lives. Trust me, you can do that with a good copy and offer.

Here are some tips i picked up from pro copywriters:

1) Write in their language

The best way to communicate expertise is to use words or phrases your target audience will use. Naming your technique "The flying arrow sword of titan" is good, but you also need to understand how your audience would talk about their struggles.

If you've been in the business for a while you should know this, if not they visit groups and forums where your target audience congregate.

Reddit is a great place for this.

Fix grammar and spelling errors

Having errors in your text is the best way to scream amateur and unprofessional.

Get someone to look over your copy before using it and use Grammarly to find and fix errors you missed.

Use 0.30 cents words

Except your target audience are top academics, you should use a grade 7 language.

Don't use words like "insidious" when a more common word like "cunning" is available.

Keep in mind I said 0.30 not ten cent words. 10 cents word are overused, so people can define them in different ways. Use words with a specific meaning.

Not too complicated, not too simple. Just right.

Make it a task today to look for writing advice on the internet if you don't want to hire a freelance writer.

I’ll recommend hiring one though. It’ll make you a lot more money than it costs.